Wool sweaters at 6A price tags and literal Icelandic brands
Icewear sits airside in Terminal 1 at Keflavik, easy to spot by the racks of thick lopapeysa sweaters and puffin-logo hoodies. This is the airport branch of the Icelandic outdoor and knitwear chain you see downtown on Laugavegur, so the branding and styles match what’s in the city shops.
Expect wool hats and gloves starting around 3,000–4,000 ISK, classic patterned sweaters running 20,000–30,000 ISK, and logo T‑shirts around 4,000–5,000 ISK. Prices track pretty closely to Reykjavik high-street levels, so you’re not paying an extreme airport premium, but you’re also not getting outlet deals.
Hours track most early-morning transatlantic banks, roughly from the 04:00 departures wave through the late-night US and Europe flights. If your Keflavik connection is under 60 minutes, this shop sits close enough to the main walking route between Schengen and non‑Schengen gates that you can do a 5‑minute sweep without risking your boarding group.
Merch skews cold‑weather: windproof shells, fleece layers, hiking pants, plus rows of beanies and thick socks that actually help if you’re facing a -10 °C arrival. Souvenir‑style pieces lean heavy on Iceland flags, puffins, and “Iceland” script hoodies, so you can tick off last‑minute gifts for family without leaving Terminal 1.
Tip: if you’re buying a bulky wool sweater, ask for a larger plastic bag at the register so you can compress it inside your existing hand luggage before boarding; gate agents at KEF do watch for extra loose shopping bags.