Icelandair-branded hoodies and model planes sit front and center
Icelandair Store sits airside in Terminal 1 at Keflavík, close to several Icelandair gates, and leans hard into airline merch. You’ll see stacks of navy and yellow hoodies, keychains with TF- registration numbers, and model 757s and 737 MAX aircraft lined up in glass cases. It feels more like an airline museum shop than a generic duty free corner.
Most clothing runs in the 4.000–9.000 ISK range, with caps, beanies, and socks grouped on a rack by the entrance. Smaller souvenirs like enamel pins, magnets, and luggage tags usually sit under 2.500 ISK, so you can grab a quick gift without blowing the per diem. Pricing is clearly tagged in ISK and often shown in EUR and USD on the same label.
The store usually opens before the early morning bank of Icelandair departures around 5:00 and stays open through the late-night transatlantic wave, often past 23:00. That means you can hit it both on a 06:30 KEF–CDG run and on the 17:00–19:00 push to North America. It’s fully post‑security, so you’re not dealing with passport control in between browsing and boarding.
Best use here is airline‑specific items you won’t see in city souvenir shops: cabin-crew style scarves, retro logo mugs, and aircraft model kits with actual Icelandair liveries, not generic “Iceland” branding. Snacks and basic travel items are limited; for chocolate or skyr you’re better off in the main duty free near the arrivals corridor on Level 1.
Quick tip: if you’re tight on time, walk straight down the main airside corridor toward the Icelandair Schengen gates and hit Icelandair Store on the way back to your gate; you can scan prices in under five minutes and still board on first call.