Opposite Gate 26 in Terminal 1, Fyrir Ísland leans hard into local style.
This fashion shop sits airside in KEF Terminal 1, just past the main duty free zone, so you can duck in on a 30-minute layover. Racks skew toward Icelandic-inspired streetwear and outer layers that actually handle 0–5°C weather, plus some graphic tees with Iceland motifs that land under 5.000 ISK. It’s one of the few spots here that feels more “local brand” than generic travel retail.
Inventory covers men’s and women’s casual wear, scarves, beanies and lighter jackets, all within carry-on-friendly bulk. Expect prices in the 7.000–25.000 ISK range for sweaters and outerwear, with smaller accessories starting closer to 3.000 ISK. Sizing runs European, so a quick look at the size chart on the wall near the back left corner saves returns.
The shop usually opens from the first departing bank around 04:30 and stays open until the last evening departures near 23:30, matching KEF’s Terminal 1 schedule. Staff handle VAT refund forms on items over the threshold, which helps a bit if you’re connecting out of the EU via Icelandair or another carrier that uses this terminal.
Best use of time here: grab one or two pieces that don’t scream souvenir, like a neutral-toned sweater or a black knit hat that still name-drops Iceland in small text. Skip bulky coats unless you’re checking a bag from KEF. Quick tip: snap price tags and labels before you pay so you can match sizes or reorder online once you’re home.