Sloan Marchetti

Sloan worked nine years at Virgin America in revenue management before the Alaska acquisition closed and he transitioned out, then five at Klook in Hong Kong and San Francisco as a content strategist before going independent in 2023. He still thinks about route economics constantly, which is partly why he writes.

His freelance arrangement with airport.flights is two-to-three pieces a month focused on West Coast hubs, route patterns, and the spreadsheet behind why a flight exists at the time of day it does. His beat is the gap between the carrier’s incentive structure and the passenger’s expected experience.

He flies SFO every week, OAK when he’s feeling efficient, and refuses to use SJC unless his calendar leaves him no choice. His coffee is good. His opinions on Alaska are nuanced. He maintains, against the prevailing Bay Area sentiment, that LAX is underrated for what it tries to do.