Runway 10/28 t‑shirts and “jet blast” merch sit at the core here.
Sunset Bar & Grill Shop is the retail spin-off of the famous Maho Beach bar, focused on Princess Juliana’s low overwater arrivals to Runway 10 and roaring departures off 28. Inside you’ll see SXM plane‑spotter staples: Sunset Bar & Grill logo tees, “I survived the jet blast” shirts, and departure‑board fridge magnets matching the surfboard board outside the bar. One TripAdvisor reviewer walked out with a t‑shirt and magnet after an afternoon watching landings just beyond the fence.
Pricing runs a bit under generic airport souvenir stores, with Reddit users calling out about US$3–5 cheaper printed tees than similar SXM shirts by the gates. You’ll also find runway 10/28 hats, aviation‑themed keychains, and, on good days, laminated daily arrival boards listing expected widebodies. Some spotters keep those laminated sheets as their main trip souvenir from Princess Juliana instead of another t‑shirt.
Quality sits at basic beach‑shop level, according to several TripAdvisor reviews, with prints that can fade after a few washes, so think “trip memento” rather than a long‑term wardrobe staple. Cruise Critic posts flag that kids’ sizes and smaller women’s cuts often disappear early on heavy ship days, so don’t bank on full size runs if three cruise ships are in port.
Regulars on aviation forums say they intentionally buy merch here so more of the spend supports the bar that keeps the surfboard arrival board updated each day. Some repeat visitors time a pass through the shop around happy hour, grabbing a drink, watching a 737 departure from the sand, then grabbing shirts before grabbing a taxi back toward SXM. If you care about sizes, check the racks as soon as you get to Maho, not on your way out.