€62 Benson & Hedges sleeves show up airside in T1
In Pisa T1’s small airside shop, cigarette and liquor prices quietly stand in for a real duty-free. A FlyerTalk BA regular reports Benson & Hedges Gold at about €62 per sleeve, bought at the standard till, not as a tax-free promo. That number matters because they directly compare it to London Heathrow’s duty-free price and say Pisa still wins on cost.
The shop sits airside in T1 after security, in the single departures zone used by Ryanair, easyJet and British Airways. It keeps the same rough window as the morning and evening flight banks, usually opening before the 06:00 departures and trading until the last outbound flights around 22:00–23:00. Expect a compact footprint: one run of spirits, a stand of cigarettes and rolling tobacco, plus the usual chocolate and perfume shelves.
Alcohol prices generally track Italian high-street levels, with standard 1L bottles of mainstream vodka, gin and whisky often in the €13–€20 band. Tobacco is where the value shows: the same FlyerTalk poster skips Heathrow’s duty-free entirely and buys multiple sleeves of Benson & Hedges Gold here because the €62 figure undercuts LHR’s duty-free carton price. Selection is thin, though, and they specifically complain there was no “duty free” Benson & Hedges Gold section at all.
Regulars who care about cigarette pricing time their stock-up for Pisa instead of London or other hubs, but only if they smoke common brands like Benson & Hedges. Watch out for limited SKUs: if you want a particular strength or more niche brand, assume PSA will disappoint and plan for Heathrow or your home airport. One last tip: do a fast price check in your home currency before you leave; if €62 per sleeve still beats your usual duty-free spot, buy here on the outbound rather than gambling on your next connection.