Next to the Main Terminal security checkpoint, it’s hard to miss CNBC SmartShop
This shop sits just past security in the Main concourse at Jacksonville International, right along the path to the gates. It’s a classic airport newsstand: magazines, books, drinks, snacks, and a wall of travel-sized toiletries. Prices run a bit higher than street (think $3–4 for bottled drinks and $4–6 for grab-and-go snacks), but it’s the reliable last stop if you forgot basics before TSA.
Hours typically track the first and last banks of flights at JAX, roughly 5:00 a.m. to 8:00–9:00 p.m., though exact closing time slides with the schedule. Morning fliers hit it for bottled water, coffee in a to-go cup, and packaged pastries, while afternoon traffic leans on chips, candy, and sodas. You’ll also see standard travel gear: neck pillows, phone chargers, headphones, and power banks on a rack near the front.
Print media is still the backbone here: national newspapers, a few Florida titles, and a decent run of weekly magazines line one wall. Expect the usual business bestsellers and airport fiction on a rotating table, with paperbacks typically in the $12–20 range. For kids, there are small activity books and toy gadgets near the lower shelves, helpful if you’re trying to keep a short hop to ATL or CLT quiet.
Practical tip: if you need a charger or cable, check the packaging carefully at CNBC SmartShop before you pay; make sure it matches your phone’s port (Lightning vs USB‑C) so you don’t find out at the gate that it’s the wrong one.