Brown and Cony merch hit you fast in T2’s Line Friends.
This shop sits airside in Terminal 2 at Incheon, an easy stop if your gate is in the main concourse rather than the remote 2A/2B gates. Expect shelves of character goods tied to Line Friends and BT21, from keychains under 10,000 KRW to big plushies that can run past 60,000 KRW. It feels more like a character showroom than a generic souvenir stand, so plan 10–15 minutes if you actually want to browse instead of speed-walking past.
Stock skews heavily to Brown, Cony, Sally, and BT21 groups, with stationery, phone grips, AirPods cases, and tote bags lined up by character. Smaller items under 20,000 KRW work well for quick gifts that still look “Korea-specific” instead of duty-free generic. Larger pillows and plush toys are cute, but check your airline’s carry-on rules; some long-haul carriers at ICN T2 still police extra soft bags at boarding on gates around 248–253.
Kids lock onto the life-size figures near the entrance, so budget a few extra minutes if you’re walking to a T2 family restroom or nursing room nearby. Staff usually tag and bag purchases quickly and can remove most security tags in under 30 seconds per item, which matters if you’re boarding a Korean Air flight in the next 20–30 minutes. Credit cards with no foreign-transaction fee beat cash here, since prices ring in Korean won only.
Tip: if your bag already sits near the 7 kg cabin limit, stick to flat items like stickers and notebooks instead of the 40–50 cm plushes on the back wall.