Near the B concourse center, Life is Good sells logo gear
About halfway down Terminal B, Life is Good is the bright T-shirt shop with the smiling stick figures on everything. You’ll see stacks of graphic tees, ball caps, and sweatshirts built around the same upbeat slogan. Sizes usually run from small through XXL, and most adult shirts sit in the $25–$35 range, with kids’ gear a bit cheaper.
This is post-security in Concourse B, so you can duck in after clearing TSA without backtracking. Stock skews heavily to casual cotton: short-sleeve tees, hoodies, baseball caps, and a few seasonal accessories like beanies or flip-flops. Expect classic “Life is Good” prints more than Memphis-specific designs, though a few Tennessee-themed pieces show up on the racks.
Gift shoppers get quick wins here: soft T-shirts, mugs under $20, small plush toys, and stickers clustered near the front counter. The shop usually opens by early morning departures and stays open through the last peak bank of evening flights in B, but hours can slide with the schedule, especially on weekends or after 8 p.m.
Quality is standard mall-level: decent weight cotton, not luxury, and prints hold up fine for normal wear. Prices run higher than a Target run, lower than designer streetwear. If you only have 10–15 minutes before boarding from a nearby B gate, it’s an easy stop for a last-minute shirt or cap instead of digging through the main newsstand.