Exit gate of the Doraemon park, not a random shop
Doraemon Wakuwaku Sky Park Shop sits at the exit of the paid Doraemon play area in New Chitose Airport’s Domestic terminal, so families leave the attraction and walk straight into merch. You don’t need a ticket for the play zone to enter the shop itself, though; it stays open as regular terminal retail and works as a quick stop for character goods before a flight within Japan.
Most toys land in the ¥1,500–¥4,000 range, with big plushies and sets climbing higher, which matches comments about “regular character shop pricing.” If you just want smaller spend, there are Doraemon pens, memo pads, and keychains at a few hundred yen each, plus cheaper gacha machines nearby that keep kids busy without wrecking the budget.
Food-wise, keep an eye out for Doraemon-branded Hokkaido sweets that locals call out as limited to New Chitose, such as regional cookies and chocolates boxed for gifting. These work as omiyage if you’ve already blown through the Royce and Shiroi Koibito counters elsewhere in the Domestic building and still owe someone a souvenir tied to Hokkaido.
Watch out for the layout: you’re funneled through shelves of eye-level toys right after the play zone exit, and several parents on Google mention kids grabbing high-ticket items on impulse. Regulars on r/JapanTravel suggest telling kids their spending limit before entering the Doraemon area, then steering them toward stationery or snacks instead of the jumbo plush wall. One practical move: decide in advance how many items or yen per child, and stick to it at the register.