A few minutes from most Barbara Jordan gates, all ACL.
Austin City Limits Store sits post-security in AUS’s Barbara Jordan terminal, and it leans hard into the ACL TV and festival branding. Expect shelves of logo T‑shirts, ball caps, posters, and small gifts that actually say “Austin City Limits,” not just generic “Austin” merch. It’s a quick stop if you skipped the festival but still want the shirt.
Hours run roughly from the early bank of departures around 6:00 a.m. through the late‑evening flights, but it’s busiest in the late afternoon when the coastal and Midwest banks leave. Prices sit in standard airport‑souvenir range: T‑shirts often land in the $28–$35 bracket, smaller souvenirs like magnets and stickers under $10. Nothing here counts as a bargain, but it’s not wildly higher than ACL festival stands.
The shop focuses on ACL-branded apparel and music‑adjacent gifts, with some local artists’ designs mixed in. Inventory leans toward unisex cuts and S–XXL sizing, so if you need a specific size or style, you’ll want to dig through the racks instead of grabbing the first stack on display. If you care about the print, look for the official ACL Festival or ACL Live tags on the inside label.
Figure 10–15 minutes total for a browse and purchase, including a short line if a couple of flights have just deplaned at nearby gates. If your boarding pass shows a tight sub‑30‑minute boarding window, walk past on the way to your gate, then loop back only if your flight shows at least a 20‑minute buffer on the screens.