Sunglasses run 80–250 EUR here, and brands skew premium
Sunglass Hut in Alicante NAT terminal sits airside in the main departures shopping strip, so you hit it after security and before most gates. Stock focuses on fashion labels more than sport: think Ray-Ban, Prada, Versace and Oakley rather than Decathlon pricing. Expect typical airport markups; a Ray-Ban pair that’s 140 EUR in town often clocks closer to 160–170 EUR here.
The shop keeps standard airport hours, roughly from the first departures around 05:00 until late-evening flights thin out around 22:00–23:00. That covers the early UK shuttles and the late returns from Madrid and Barcelona. If you land on a late seasonal charter after 23:00, don’t count on it being open. Staff usually handle basic fitting and quick adjustments, but this is not a full optical service with prescriptions.
Frames sit on open racks by brand, with polarized models clearly tagged and usually costing 20–40 EUR more than non‑polarized equivalents. You’ll see a lot of mirrored lenses pitched at beach traffic headed to Benidorm and Costa Blanca resorts. If you need a cheap backup pair under 50 EUR, options are thin; this is mostly 100+ EUR territory.
Best use of Sunglass Hut at ALC: last‑minute upgrade when you’ve forgotten your main pair or cracked them on the way in. Try to arrive with at least 15–20 minutes free before boarding, as lines spike when two or three UK departures cluster on the screens.