Just past security in NAT, LOVE ME is on your left
LOVE ME sits in the main departures area of Alicante NAT terminal, a short walk from the central duty free. It’s post-security, so you only come here after passport and bag checks. Expect typical airport retail pricing, slightly higher than downtown Alicante. Signage uses the English name “LOVE ME,” so you won’t miss it in the mixed Spanish/English corridor.
The shop keeps standard NAT terminal hours, opening from roughly first departures around 05:00 until the last evening flights finish boarding near 23:00. That matches Ryanair and easyJet waves, so early low-cost departures still find it open. If your flight leaves after 22:30, don’t count on much staff enthusiasm or fully stocked racks.
Stock here targets gift buyers heading out of Spain, often mixing accessories, small bags, and impulse items. You’ll see price points running from about €10 for small trinkets up to €60–€80 for larger pieces. It sits alongside other retail spots like the main duty free and fashion outlets, so it becomes an easy comparison stop before you commit to a purchase.
There are no standout “only at ALC” products reported from LOVE ME, so treat it as an add-on stop rather than a destination. Use contactless payment; all major cards and phone wallets work, and terminals handle euros only. Tip: walk one full loop of the NAT departures level first, then circle back to LOVE ME if the style and prices line up with what you’ve just seen elsewhere.